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If one can identify who the recipient is, then it would be better to use that person's name, such as:
"Dear Mr. Smith,",
"Dear Ms. Johnson",
"Dear Dr. Brown," If you are unsure as to their gender, use only their full name:
"Dear Alex Taylor",
More general audience or addressing a group, you could use:
"Dear Team,"
"Dear All,"
"Hello all," Avoid overly casual greetings such as "Hey" or "Hiya," unless you are working in a very relaxed, friendly business environment.
Acknowledge the Context: Start off your message with a Business Email Lists note about why you're writing or refer to a previous call/e-mail to place your note into context. For instance:
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"Thank you for your prompt response."
"Further to our recent conversation."
Those transitional phrases ease into the body of your email message.
Get to the Point: Right after the greeting, one should bring out the intent of the email. Business emails typically are brief, and within the first couple of lines, the reader would know the primary purpose. Example:
"I am writing to discuss the project timeline that is near. "
"I wanted to follow up on our last meeting about the budget approval. "
By including these elements, your business email will be off to a great start by being professional and clear. Make sure to pay attention to the right tone of correspondence, adding that you have to address the recipient according to the level of your relationship and context.
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